With immediate effect, selected milk and cream products sold under Coop’s own brands are available in more environmentally sound PET bottles, along with various Emmi branded products such as Emmi Energy Milk. At present, it is the only kind of plastic food packaging in Switzerland that can be recycled and reprocessed in a closed cycle. The launch of this packaging innovation represents another step towards the attainment of sustainability goals as both companies seek to establish a circular economy.