Juicy Juice, part of the Harvest Hill Beverage Company, is unveiling a brand new look created in partnership with agency Little Big Brands. The work capitalizes on their category leadership while bringing a new playful element on pack that appeals to parents and kids alike. 

“Juicy Juice is a go-to for a lot of families, whether at home or on-the-go, promising 100% juice,” said Ben Glotzer, senior creative director, Little Big Brands. “We really wanted to help modernize and evolve the brand, but also create something that really resonates with kids. Bringing a fun fruity world to life on pack is visually appealing and also gives the brand an incredible toolbox for digital and advertising exploration.”