Having spent their summers and college years in the Mediterranean, Steven Ioannou and his Nounó (God Father), John Belesis, were dissatisfied with the ‘Greek-style’ yogurts available in the States. So, they began experimenting with their own handcrafted yogurt recipe.

As Greek yogurt slowly gained popularity in the U.S., these Greek-Americans couldn’t understand why all the so-called ‘Greek-style’ brands lacked the richness and flavor they knew and loved while growing up in Greece. Their search for authentic Greek yogurt grew into an obsession, and they returned to Greece to immerse themselves in learning the traditional, old-world craft of making yogurt or ‘Straggisto Yiaourti’. With some ingenuity and a family recipe, the pair created Nounós Creamery and introduced bag-strained yogurt to New York in 2013. The thick, velvety rich, all natural yogurt quickly caught on and has become a food, fitness, and fashion lover's favorite.