The first-ever bulk and formulation-compliant post-consumer-recycled (PCR) polypropylene (PP) material suitable for primary cosmetic packaging is here. The new material provides unprecedented color brilliance, guarantees no loss of visual effects and reduces CO2 emissions by 75% compared to virgin materials.

The new PCR PP is suitable for components in contact with formulation like bottles and rods – a breakthrough material innovation. It behaves identically to virgin material, so there's no need for manufacturers to adjust tooling or processing equipment, and it’s available at a comparable price level. This makes it a zero-investment solution that allows brands to take an overnight step toward sustainability.