Estathé®, an iconic Italian tea leaf beverage produced by Ferrero Group, has partnered with Crown to launch a refreshing summer promotion in aluminum cans, an infinitely recyclable package. 

Introduced in a trendy 330ml “Sleek” format with optimized weight – Crown’s lightest can – this vibrant marketing campaign depicts a cast of funny and typical beach characters with whom consumers have likely interacted, and asks, “And you, what beach type are you?”