Candy/Confectionery Topic | Packaging Strategies

Brand Packaging: Color Test

Can Your Brand Pass the “First Moment of Truth” Test?

How color quality plays a significant role in consumer preference.

August 10, 2020

The “first moment of truth” is that 2 to 7 seconds it takes a consumer to make a decision about a product color. It is a significant factor in “first moment of truth” when you considered the reach it has to engage and communicate to consumers.

Pregis Pairs Color-Rich Tissue Paper with High-Speed Automation System

July 27, 2020

The Inspyre™ paper by Pregis is dispensed from the Easypack Quantum™ on-demand, void-fill system. By using an automated packaging system that dispenses paper directly into the box, Inspyre paper offers high throughput.

Shoppers Seek Products to Lift Mood and Satisfy Cravings Study Shows

July 22, 2020

Behavioral research firm, InsightsNow, is sharing research focusing on consumer motivations and shopping behavior during the current pandemic. This wave of the ongoing study, “COVID-19 Tracker on Clean Living Behavior,” delves into insights regarding consumer lifestyle disruption and the impact on interaction with brands.

Metered Servo Merge Conveyor Helps to Transport Packaged Food

July 22, 2020

The metering conveyor, by Multi-Conveyor, feeds a series of servo belt conveyors to gap two lanes of product into a single lane flow using DARB technology.

Navigating Covid-19 As an Online Store Business

5 Insights on How to Perfect Your Online Store’s Fulfillment.

Will Schneider

July 15, 2020

Now more than ever, ecommerce businesses must play a leading role in enhancing customer experience, protecting employee interests while taking the center stage in global economic recovery. That cannot happen without a well-oiled fulfillment and logistics machine.

Recyclable PE Bag for Food Delivery and Specialty Retail Products

June 24, 2020

ProAmpac has debuted CurbSafe, a recyclable, polyethylene bag for food service and retail.

Conscious Consumerism to Keep Sustainability Top Concern

June 17, 2020

A new survey by Smurfit Kappa has provided insights into how Conscious Consumerism is continuing to drive the need for U.K. organizations to embed sustainability into business operations.

The Morpheus vertical form, fill & seal machine from Matrix

Machinery

Communication Is Key to Successful Form, Fill & Seal Projects

Understand your application and communicate expectations of the equipment and the partnership you want.

Alex Diaz

June 11, 2020

Due diligence goes a long way toward ensuring a proper match between your new form fill seal equipment and your production and sales goals. This was my own firsthand experience for many years while I was on the purchasing side, specifying packaging equipment for a global food manufacturer.

Mondelēz International and Berry Global Collaborate on Advanced Recycling Technology Project

June 2, 2020

Mondelēz International is collaborating with longtime supplier Berry Global Group Inc. to supply packaging containing recycled plastic for Philadelphia cream cheese.