Four-time UEFA Champions League winner, seven-time Ballon d'Or award winner, and FIFA World Cup 2022 Champion takes the brand’s “No Lay’s, No Game” platform to the next level. The soccer great is starring in a new commercial titled “Messi Visits” and appearing on limited-edition Lay’s chips packaging to commemorate the “No Lay’s, No Game” movement celebrating the UEFA Champions League.

The refreshed Single Serve and Pouch packages feature cheerful, vibrant colors; a larger playful color bar for ease of identification at retail; and a prominent new flavor image that shows ingredients and the finished confections for greater appetite appeal, plus a soft touch, matte tactile feel.

Focusing primarily on pork rinds and bean dip, Southern Recipe Small Batch offers a variety of flavors, like Korean BBQ and Spicy Dill, while also giving consumers larger portions and healthier options than its competitors.

Despite the onslaught of better-for-you snacks, the classic potato chip remains a consumer favorite.
Kristin sits down with Gene Manwaring to talk about the origin of potato chip packaging in the latest installment of Packaging Past.

Prior to the relaunch, Brewer's packaged their flatbreads in a plastic container similar to that used by competitors. 

RRD helps Levain Bakery expand enhance and improve brand experience as well as efficiencies amid COVID-19.

Lay’s Replay program aims to turn used chip packs into sustainable soccer pitches.