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Home » Topics » Materials » Beverage multipacks

Beverage multipacks
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WPO Lifetime Achievement Award Nominations Open

July 28, 2018

World Packaging Organisation has launched the third edition of its Lifetime Achievement in Packaging Award, as part of the WorldStar Award. The aim is to acknowledge and reward excellence in all aspects of packaging science, technology, design and application around the world. 


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Canned Wine Range Digs Deep in New Design

Canned Wine Range Digs Deep in New Design

July 28, 2018

A collection of 250ml canned wines from Fourth Wave Wine launches with design and strategy by drinks design agency Denomination.


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HP Collaborates with Coca-Cola to Reinvent Relations

HP Collaborates with Coca-Cola to Reinvent Relations

July 19, 2018

With the aim to provide unique experiences and enhance personal engagement with consumers, HP Inc. collaborated with Coca-Cola to bring the famous "Share a Coke" campaign to India. 


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Budweiser Freedom Reserve Red Lager
Market Trends: Beverage Packaging

Cheers to Summer with Limited Edition Packaging

Limited edition beverages are vying for market space this season, with new designs, features and sizes amid crowded shelves
Kristen Kazarian
July 16, 2018
Summer is prime time for limited edition, seasonal beverages. Refreshed designs, structure changes and styles are normal. This year, consumers are seeing more interactive packaging, as well as a nostalgic look back to one of our Founding Fathers.
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Packaging Strategies Supply Side

CarbonLITE Announces New PET Recycling Plant

June 11, 2018

CarbonLITE, a PET bottle-to-bottle recycling leader, plans to build a new plant in Pennsylvania. The facility will enable the company to increase the number of post-consumer PET beverage bottles it recycles annually by 50 percent, to more than 6 billion.


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A Commitment for Packaging Waste on World Ocean Day

A Commitment for Packaging Waste on World Oceans Day

June 8, 2018

Consumers and the industry play vital parts in keeping waste out of oceans. The International Bottled Water Association (IBWA) is recognizing World Oceans Day today, June 8, by highlighting the industry’s reduction in plastic use, and educating consumers about ways they can help keep waste out of our oceans and litter off our shorelines.


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DNA of user fingertips
Market Trends: Beverage Packaging

A Kiss & A Handshake: Ergonomics in Packaging Design

Ergonomics and haptics—two crucial factors in packaging design—can launch a product romance for beverage consumers.
Bryce Rutter, Author
Bryce Rutter PhD
May 16, 2018
Creating a tangible and functional connection between a beverage brand and its user involves ergonomic research and a haptic design. To brands, this may seem like a minute detail, but the consumer thinks and feels otherwise.
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A Colorful Rebrand for Firefly Botanical Drinks

A Colorful Rebrand for Firefly Drinks

April 6, 2018

Firefly’s revitalizing botanical drinks just rolled out a rebrand. Work by B&B studio comes off the heels of the limited edition bottle for Superfly, a botanical blend developed in collaboration with celebrated mixologist Mr. Lyan. The inventive design for Superfly saw the Firefly logo disappear from the front of the pack and the introduction of botanical illustrations across the bottle.


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House Wine Launches Rainbow Bubbles Cans

House Wine Launches Rainbow Bubbles Cans

March 22, 2018

House Wine is releasing new, limited-edition Rainbow Rosé Bubbles cans to celebrate and support LGBTQ equality. Between May 1 and August 31, House Wine will donate for every case sold of the Rainbow Rosé Bubbles cans to the Human Rights Campaign (HRC), America's largest organization working for lesbian, gay, bisexual, transgender and queer equality.


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WaveGrip Introduces Entry Level Applicator for Craft Brewers

Palmer Canning System Introduces Entry Level Applicator for Craft Brewers

March 13, 2018

Manufacturer of the innovative multi-packing solution WaveGrip will introduce its latest entry level applicator as part of the Palmer Canning Systems stand at the Craft Brewers Conference in Nashville, Tenn, April 30-May 3, 2018. Designed for low-volume producers, the G1 Auto can create multi-packs of 4, 6 or 8 cans, with automatic pack separation at speeds of up to 100 cans per minute.


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