Mastercard has introduced two bespoke macaron flavors, Passion and Optimism, in the latest manifestation of its multisensory brand expression, arriving on the heels of the launch of its first flagship restaurant, PRICELESS, in New York City.

Kellogg Company continues its partnership with GLAAD as an official sponsor for Spirit Day on Oct.17 by launching a new "All Together Cereal" and donating $50,000 to support GLAAD's anti-bullying and LGBTQ advocacy efforts.

Mars Edge, a new entrepreneurial arm of Mars, Inc., has launched a new product rich in protein and micronutrients in India, with a comprehensive brand and packaging strategy by Straight Forward Design.

American Eagle Outfitters Inc. has launched MOOD, a wellness and personal care product line offered at American Eagle stores and online. The genderless collection features a broad range of personal care products, bath essentials and aromatherapy in six unique scents.

SmirnoffX1 has revealed a new limited-edition flavor for this year’s day of the dead: Spicy Tamarind Vodka, with design inspired by Mexican tradition.

The chip brand has released its second annual limited-edition Pink Himalayan Salt & Red Wine Vinegar Potato Chips for Breast Cancer Awareness Month, partnering with the Susan F. Smith Center for Women’s Cancers at Dana-Farber Cancer Institute.

Cannedwaterforkids.org (CW4K) packages its water in aluminum bottles and cans. The brand's mission is for kids around the world to have clean, fresh drinking water.

Danish company Christina Hansen is relaunching its baby cereal line and found Schur Star bags the perfect package.