Don't Always Take The Easy Way Out Using existing packaging for a new product concept may lower your costs. But it can erode brand equity and confuse consumers. By

Avoid Mistakes, Maximize Equity In Converting To a Shrink Label Start with a design brief encompassing marketing and production, working backward from the end process. Then seek guidance from

It's No longer Your Mom's Food Can New shapes, labels and convenience features help bring canned foods into today's world of market-driven packaging. By William Makely Most of us

New wave of closures extends flexible's Impact Zippers and sliders are integrating into the total package design. As marketers jockey for shelf presence, some key packaging elements seem to

Weaving Character Development Into An Engaging Rand 'Story' First understand the narrative you want playing in your shopper's head at the shelf. Design and execution will become crystal clear.

10 Tips For Maximizing Your Package Redesign Dollars Investigate your options for package printing and production. You can achieve striking results while controlling your costs. By Mark Weisz Contrary

'Snappy' Plastic Cereal Carton draws inspiration from 'lego' blocks by Rob Croft Several major brands have made radical material changes to their packaging in order to leapfrog the competition.

Just Being Kids: Packaging Ideas For The 'Busy Backlash' By KEN MILLER AND JIM WARNER Much has been written about the over-scheduling of kids' lives. For kids from 6

Shelf Strategy Saves Time In Soup While soup is a "staple" category, consumers find that few categories in the store are harder to shop. Research from retailwire.com says the

Special Visual Effects Portray Brand Identity Lenticular and holographic images on packaging move beyond 'eye candy' for consumers to convey the brand's special values. Special effects on packaging grab