Each package features text and graphic elements in a rich brown to reflect the brand’s long tradition of premium chocolate paired with modern colors like lime, light yellow, teal, peach, and purple.
The brewery has this month partnered with the Campaign Against Living Miserably (CALM) to launch a limited edition packet of crisps with a difference: cheddar and jalapeño flavored crisps aimed at starting conversations around mental health.
The new look topped the old in consumer purchase preference 77% to 23%, so there’s a good chance the brand will be awash in sales gains thanks to this redesign.
Following consumer research and inspired by efforts to reach modern-day outdoor adventurers, the refresh includes new packaging showcasing the great-taste guarantee, two new flavors, a more informative website, and the brand’s first marketing effort in decades.
With April 20 approaching, we look at how cannabis producers can partner with local printers to create high-quality packaging that adheres to local laws and regulations while also establishing brand identity and increasing brand recognition.