The work capitalizes on their category leadership while bringing a new playful element on pack that appeals to parents and kids alike. 

Tata Elxsi played a pivotal role in crafting a fresh design language system, which visually represented Vatika’s commitment to sustainability and connoted as a natural haircare brand.

General Mills is dropping a limited-edition collection of swag because new LOADED cereal offers fans a chance to live the "Cereal Rich" lifestyle.

Flaunting vibrant colors and a bold new logo, Evergreen’s revamped brand identity reflects the fun and playful essence of the brand.

Color consistency is critical in brand recognition because consumers often associate any color discrepancy with product quality.

Created by PKG Brand Design, the new brand logo connects directly to the Bumble Bee company heritage.

With its redesign, Funky Buddha wanted to maintain its fun, Florida feel while building a design architecture that would create a more cohesive feel across its portfolio.

The smart packaging campaign utilizes a web app based connected experience accessed via QR codes looking to help consumers see Gulf Union’s products as a vital part of their school preparations.

Now and then I like to reflect on how the packaging industry intersects with my personal background. This seems especially appropriate now since it was approximately one year ago that I became Chief Editor of Packaging Strategies.

Brand continues sustainability mission with specialty bottle timed to release of Warner Bros. Pictures’ highly anticipated motion picture.