The color purple is certainly a category standard, and this new design leans into this convention even harder.

The releases coincide with World Wish Month and Make-A-Wish’s nationwide campaign leading up to World Wish Day on April 29.

On store shelves nationwide throughout April, the packaging design features illustrations of people (and pets!) enjoying nature and highlights Nasoya's organic tofu products.

The U.S. Farmed seal will first appear on Anheuser-Busch's Busch Light this May, and Budweiser, Bud Light and Michelob ULTRA have also obtained U.S. Farmed certification.

The flexible packaging paper “Koehler NexPlus® Advanced” from Koehler Paper, which has excellent oxygen, mineral oil, and grease barrier properties, is primarily suitable for packaging of chocolate-coated fruit products.

For brands looking to craft memorable experiences for their customers, interactive packaging is a key strategy that businesses of all sizes can employ to drive deeper connections. Here are some formats that might make sense to apply to your own packaging design in 2024.

Leading consumer groups and getting involved in taste tests during the product development phase, Vault49 uncovered what it really means to be ‘Uniquely Bahamian’

Frito-Lay's Flamin’ Hot portfolio, encompassing 25 unique products, is coming together as an official brand and stepping out with a fierce new look.  

SkinnyDipped has become a brand synonymous with delicious, better-for-you snacks since its launch in 2016 and the next chapter in the brand’s identity is here.