The smart packaging campaign utilizes a web app based connected experience accessed via QR codes looking to help consumers see Gulf Union’s products as a vital part of their school preparations.

Tecnau’s new division will focus on integrating a broad spectrum of hardware, software, robotics, and Internet of Things (IoT) within the digital print and packaging industries.

What to look for this year, according to Berlin Packaging.

Demand for smart connected packaging is increasing the need for companies to be customer-relevant: The drive to achieve supply chain resiliency while also advancing sustainability is paramount.

The future of your business depends on it.

AR, NFC, QR codes and image recognition, provide unique opportunity to engage consumers, tell a story, and create a better brand experience for customers. But once consumers’ attention is caught, then what? How can you utilize it? Here are six examples of successful connected packaging.

A higher quality, more sustainable supply chain needs the integration of smart packaging.

Here is a look at some of the twists and turns the CPG industry is taking in its digital transformation journey in order to redefine the consumer experience.