The color purple is certainly a category standard, and this new design leans into this convention even harder.

In addition to a newly designed logo, the brand's food-forward redesign is also supported by lighter packaging that will reduce its usage of packaging materials by an estimated 337,000 pounds per year over prior packaging.

Caress embarked on a redesign to remain competitive in a highly populated category. 

The work capitalizes on their category leadership while bringing a new playful element on pack that appeals to parents and kids alike. 

The updated packaging tells the story about Neutral’s work with farmers and explains what it means for its milk to be carbon neutral from “grass to glass.”

The new visual identity is being rolled out across all packaging and on e-commerce and digital channels. 

This redesign for a beloved children’s cereal runs rings around its predecessor.

Eco-Products introduced a new compostable wrap that is ideal for swaddling sandwiches, snacks and more.

Starbucks is refreshing its at-home coffee product packaging in 2022 to help consumers better navigate and shop for Starbucks coffees in the grocery aisle.

Bold new brand identity and packaging design dare to tell the truth about CBD: it takes the edge off.