Among those receiving their own LTO bottles include record-breaking right fielder Ronald Acuña Jr., NFL superstars Joe Burrow, Christian McCaffrey, Bryce Young, CeeDee Lamb, NASCAR champion Ryan Blaney, and internet sensation Dude Perfect.

Beverage idustry quick to adopt virtual technology.

A packaging solutions provider for luxury brands, considers if high-end retailers should prepare for a new era of e-commerce.    

Interactive, storytelling packaging will become a reality for the craft beer industry this year, with the release of Beerscans, an augmented reality concept for craft beer.

Augmented reality describes a digital enhancement to the external world. A good example of this would be Nintendo’s Pokémon Go app, which overlays images of characters onto the real world through the user’s mobile phone screen. 

McCormick has announced its Flavor Maker App, with info on new dishes and detailed step-by-step recipe instructions. Every swipe and tap leads the consumer to ultimate kitchen inspiration.

Malibu and Kahlúa have launched a new technology demonstration and rapid prototyping space at their global headquarters in Stockholm, Sweden. The space will be used for demonstrations on how digital practices are being leveraged by the drink brands.