In this story, we take a look at some of most recent announcements regarding the creation and adoption of new snack packaging materials.

Four-time UEFA Champions League winner, seven-time Ballon d'Or award winner, and FIFA World Cup 2022 Champion takes the brand’s “No Lay’s, No Game” platform to the next level. The soccer great is starring in a new commercial titled “Messi Visits” and appearing on limited-edition Lay’s chips packaging to commemorate the “No Lay’s, No Game” movement celebrating the UEFA Champions League.

Propel Fitness Water, a PepsiCo brand made with Gatorade electrolytes, has announced that it will start 2023 with a major brand redesign and a bold new look. 

Entrepreneur Bethenny Frankel takes to social media to announce the “scam.”

Founded by Paul Newman continues its 40-year history of giving 100% of profits; shares.

Brooklyn + Bailey McKnight's new brand, itk, is a line of dermatologist-tested, community-created and wallet-approved skincare essentials exclusively at Walmart.

The God is a Woman Body Line is a global exclusive with Ulta Beauty. 

New, classic fall flavor joins brand's best-selling lineup of CBD products.

Designed in partnership with Haig Club brand partner and Inter Miami CF (IMCF) co-owner David Beckham, these elevated canned cocktails were inspired by the vibrancy of Miami.

The collaboration is a nod to the musician's Seminal 1970 Album.