Corona launched a new, circular form of packaging for six-packs — harnessing surplus barley straw to create a sustainable paper packaging solution. Barley seed will continue to make the beer, but barley straw, a leftover from farmers' harvests, will now be used through a unique pulping process built to handle its relative fragility.

Corona is reportedly the first global brand to leverage technology and processes three years in development by AB InBev’s Global Innovation and Technology Center (GITEC). This technology reimagines how to use barley, giving the essential beer ingredient new life as a sustainable packaging solution. Combined with 100% recycled wood fibers, this process creates a paperboard to produce new packaging that is as strong and durable as a regular six-pack, but better for the planet — able to carry six beer bottles using far fewer resources along the way.