Earth Day is today: that grand celebration of the giant rock mass we call home. People, companies and organizations have been using this event to show their commitment to the planet since it was first celebrated in 1970 — kind of like planetary New Year’s resolutions. The packaging industry is also taking this day to share its commitment to the earth and all of its denizens. Here are a few examples.
Bulleit Frontier Whiskey Eco-friendly Earth Day Cocktail Kit
Bulleit Frontier Whiskey teamed up with American Forests and Cocktail Courier to create a limited-edition eco-friendly cocktail kit in celebration of Earth Month and Earth Day 2021. Bulleit will donate 22% of sales of kits during the month of April (projected to be $10,000) to American Forests. Made with sustainably sourced ingredients and packaged with compostable materials, the Bulleit Frontier Whiskey Earth Day Cocktail Kit contains sustainable at-home bartending tips printed on seed paper, as well as two upcycled Bulleit-branded rocks glasses in the classic kit size only.