Turner Duckworth, the global design firm with offices in the U.S. and U.K., recently partnered with Newman’s Own, Inc., the food and beverage company that is radically good and gives away 100% of its profits, to refresh and create a new visual identity for the brand.

Founded in 1982 on Paul Newman’s love for delicious homemade salad dressings and the off chance that others may love them too, Newman made the selfless decision to give all profits away to help children and other good causes. Four decades later, Newman’s Own offers so much more than dressings. The brand now has a portfolio of products that also includes frozen pizza, pasta sauce, salsa, cookies, refrigerated drinks, and more. Newman’s Own has also donated $600 million dollars to help kids facing adversity and other good causes.