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Home » Authors » Kristin Joker

Kristin Joker

Kristin Joker is a former editor in chief for Packaging Strategies and Flexible Packaging.
Articles

ARTICLES

Editor's Note
Editor’s Note

Unreasonable Consumer Seeks Hot Litigious Slogan

Copywriters beware, consumers are taking your words literally
Kristin Joker
November 3, 2022

According to The National Law Review, there has been an upward trend in the number of new putative consumer class actions alleging misleading food labeling continued in 2021 with most cases filed in the California and an increasing number were filed in courts in the Midwest, especially Illinois.


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corrugated linerboard packaging
Editor’s Note

Catalyst for Package Redesign is … A Cat

This is the true story about the plight of a stray kitten that inspired a 500 SKU redesign.
Kristin Joker
October 14, 2022

A stray orange tabby with a plastic ring around its body was spotted roaming Ellington, Missouri. That is all the information Laura Baker, a registered nurse and founder of the Itty Bitty Kitty City rescue in Ellington, had.


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Top 100 Food & Beverage Companies
Spotlight Feature

2022 Top 100 Food and Beverage Packaging Companies

Consumer behavior has changed significantly since last year. See which food and beverage corporations benefited from the change and which took a loss.
Kristin Joker
August 8, 2022

Despite the challenges, the combined revenue of the food and beverage market this year was $435.3 billion and is expected to grow to a staggering $857B by 2025.*


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compostable sandwich bag
Editor’s Forum

A Better Bag Does Matter

Kristin Joker
July 13, 2022

During the month of September, my daughter took a well-balanced (and very organized) stainless steel Bento Box complete with a silicone seal closure.  By October, I got lazy and stopped the daily cleaning and started shoving the sandwich into a ZipLoc bag before throwing it in a zippered lunch bag. When the guilt kicked in, I compromised and bought 100% compostable sandwich bags.


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Shearer’s Plant fire
Editor’s Forum

Can We Talk About the Plant Fires?

Since January there have been numerous fires at food manufacturing plants across the country. Is this coincidence or concern?
Kristin Joker
June 7, 2022

 Since January, there have been numerous fires at food manufacturing plants across the country. Is this coincidence or cause for concern?


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Packaging Past

Packaging Past: Coke and Pepsi

Kristin Joker
May 24, 2022
Kristin sits down with Gene Manwaring to talk a bit about Coke and Pepsi in Packaging Past, a monthly video series from Packaging Strategies.
Read More
Covid 19 background
Materials

Case Study | Schur Flexibles Provides Safety Solution

Kristin Joker
May 15, 2022
Hygiene and food safety have always been important, but the coronavirus has highlighted the need for greater awareness and vigilance. Consumers expect a high level of protection at point-of-sale. In response to this, Schur Flexibles is offering to apply an antibacterial varnish to a range of its films.
Read More
recycling logo
Editor’s Note

The Story Behind the Symbol

Two of the most recognized symbols in the world – the recycling symbol and Nike swoosh – were created by college students.
Kristin Joker
April 4, 2022

The sign that signaled a movement.


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Duncan Hines & Dolly Parton

Editor’s Note | Only Dolly Parton can save America

Dolly Takes the Cake
Kristin Joker
March 3, 2022
I accidentally discovered a useful life hack that I feel compelled to share. It involves Dolly Parton.
Read More
Frito-Lay North America

Editor’s Note | Eventful Packaging

For legacy brands, reinvention comes at a cost but it’s worth it.
Kristin Joker
February 8, 2022
February is Super Bowl month, where many CPG brands will pay $6.5 million for a 30-second spot and hope it resonates with consumers and increases sales. This year, Lay’s potato chips will run its first ad during the game in 17 years.
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View All Articles by Kristin Joker
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