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Home » Topics » Brand Packaging

Brand Packaging
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Gnarly CEO Shannon O'Grady, Ph.D.

Gnarly Sports Nutrition moves to eliminate plastic scoops from product packaging

June 10, 2024

Scoop elimination comes on the heels of the company moving most of its products from plastic tubs to metal cans.


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Pringles Mingles

Pringles Pops Out of the Can and Into the Bag with its First-Ever Puffed Snack

June 3, 2024

Snacking masterminds debut first bagged snack in 15+ years with Pringles Mingles, mingling fan-favorite flavors in a delicious, puffed form.


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Skittles relaunches annual Pride limited-edition packaging

Skittles relaunches annual Pride limited-edition packaging

The brand will donate $1 per every Pride pack sold to GLAAD.
May 28, 2024

Skittles puts the spotlight on community in collaboration with GLAAD, supports local LGBTQ+ interest groups across the U.S.


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Exceptional by Asda.png

Asda Launches New Premium Own-Brand for Packaged Meals

May 24, 2024

The new, sophisticated brand, which aims to champion taste while providing shoppers with the very best quality, will be launched across multiple categories over the coming months, with over 500 products set to be included in the range.


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Smartsweets upgrades its recipes based on feedback

SmartSweets modifies packaging, upgrades recipe based on consumer feedback

All flavors continue to provide up to 92% less sugar than traditional candy.
May 24, 2024

 Redesigned packaging features a "New & Improved" badge, setting the stage for a new chapter of growth for the brand.



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Ronald Acuna BodyArmor.png

BODYARMOR Announces Launch of Limited Edition Collector Bottles Featuring AR

May 22, 2024

Among those receiving their own LTO bottles include record-breaking right fielder Ronald Acuña Jr., NFL superstars Joe Burrow, Christian McCaffrey, Bryce Young, CeeDee Lamb, NASCAR champion Ryan Blaney, and internet sensation Dude Perfect.


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Inovar’s Bill Kral explains “How Digital Printing Opens New Windows for Brand Managers”

How Digital Printing Opens New Windows for Brand Managers

Brad Addington
Brad Addington
May 22, 2024

In this interview, Inovar’s Bill Kral explains how digital printing has evolved, why some brand managers are still reluctant to switch to digital printing, and why many who have made the leap are reaping rewards.


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Ferrero's Keebler, Kinder Joy launch 'Despicable Me 4' products

Keebler, Kinder Joy launch 'Despicable Me 4' collaboration

The Rocky Road Fudge Stripes cookies offer four designs based on Minion characters.
May 21, 2024

The movie-inspired packaging includes Fudge Stripes and Kinder Joy eggs.


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Gonnella launches revamped look for line of sliced breads

Gonnella launches revamped look for line of sliced breads

May 16, 2024

Ready to make a bold change, the brand increased appetite appeal with fresh, new photography to inspire culinary creations, while reminding customers of Gonnella’s trusted brand quality and heritage.


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OREO Star Wars.png

OREO Collaborates with Lucasfilm to Launch Star Wars™ Inspired Packaging

May 15, 2024

The two iterations of the Star Wars™ OREO Cookie Packs are wrapped in identical exterior packaging, but each pack contains a single color creme that symbolizes either the dark side or light side of the Force.


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